Darkness was hidden by darkness in the beginning,
with no distinguishing sign, all this was WATER.
The life force that was covered with emptiness,
that One arose through the power of heat.
Desire came upon that One in the beginning,
that was the first seed of mind.
— The Poetry of Creation, Rig Veda, Book 10, Hymn 129
The concept is beautifully derived from the Rig Veda and contemporised to celebrate the theme where art meets culture meets fashion titled ‘’Aquesthetic”. WATER - its most vital and elementary part forms the ‘’Prana’’ or the vitality known as the ‘life’ of the creature. With water, God then created the mighty sea dwelling creatures followed by life on land.
Mr. Ajay Kumar’s early spring summer printastic collection, Aquesthetic explores the aesthetics of the aquatic body through narrative prints that aim to nurture the positive feeling of saving our seed of genesis - water and the marine life that it nurtures. The collection has been locally digital printed which in effect consumes less water and energy, thus, truly bringing out the beauty of this collection in its true meaning.
The Aquesthetic collection channels a puritive, positive blue energy in our minds and detoxes our eyes to a refreshing palette of aqua blues, turquoise, emerald green, coral red and sea shell whites.
Charting our love affair with blue waters, this collection celebrates life with signature Mr. Ajay Kumar prints adorned with rainbow patterns of marine life - fishes, coral, starfish, paradise birds and nautical elements representative of stripes, chains, ropes and anchors.
Made with a smart-sartorial code and an infusion of athluxe, Mr. Ajay Kumar creates a layered allusion of ocean waves with signature cowl shirts, long tunic shirts with asymmetrical hem, trenchcoats, jumpsuits , bomber jackets, scarves and flowy dresses in handloom lightweight cotton, handloom silk linen, khaki wool and luxury cotton that reflect the strength and sensuality of the sea. Everything is beautiful in its natural form and this is what we come together to appreciate, celebrate and preserve in Aquesthetic, designed for the flamboyant , earthy and creative souls.
Mr. Ajay Kumar’s early spring summer printastic collection, Aquesthetic explores the aesthetics of the aquatic body through narrative prints that aim to nurture the positive feeling of saving our seed of genesis - water and the marine life that it nurtures. The collection has been locally digital printed which in effect consumes less water and energy, thus, truly bringing out the beauty of this collection in its true meaning.
