EXHIBITING ALONGSIDE LEGENDARY DESIGNERS LIKE GIVENCHY, DIOR, YSL & MORE
With a maximalist approach on Indianness, this New Fashion emerging from the East with roots in one’s cultural heritage forms the basis of this curation that connects the iconographic signature Indian pieces to the the museum’s 18th century Western pieces made from Indian Chintz fabric.
The exhibit holds great significance as History is being created by an Indian Designer wherein Mr. Ajay Kumar’s flauntwear is being showcased alongside notable and legendary designers like Coco Chanel, Yves Saint Laurent, Givenchy, Jean Paul Gaultier, Christian Dior, Alexander McQueen.
Other emerging global designers include Kenneth Ize, Jamie Okuma, Christopher John Rogers, Karim Adduchi, Hanifa, Lisa Konno, Duran Lantink, Yamuna Forzani, Tomo Koizumi, Thebe Magugu whose work incorporates influences beyond the typical western view of fashion.
ARTIST WITHOUT BORDERS; ARTIST THAT HEARTS INDIA
As a new-age designer, Mr. Ajay Kumar feels that it makes the brand more responsible to justify our culture and heritage. Fashion changes but the roots remain the same. An artist without borders, an artist that hearts India at the core, Mr. Ajay Kumar’s prints are building a new, modern Indian print language that translates the richness of India for a global audience to consume without having to restrict oneself within the borders of ethnicity.
Unlike the designers who drew on non- western inspiration in the 1990s, the makers like Mr. Ajay Kumar are themselves from a diverse cultural background. This fact is no longer ‘erased’ in order to conform exclusively to the western ‘gaze’, but is now used to highlight identity. And to develop it further, by emulating classic patterns in a new way, perhaps even ‘surpassing’ them.
The exhibition will examine three phases: the period from the 17th to the 19th century, featuring fashion that would not have looked as it did without the contacts brought about by international trade; fashion by western designers who were inspired by‘the east’, Africa and America in the 20th century, from Paul Poiret to John Galliano and Jean Paul Gaultier; and a recent section, featuring work from the past two decades that shows a process of growing awareness among designers from diverse backgrounds, who believe it is important to make their background a visible element of their fashion and use innovative methods to do so. New Global Fashion for a Global Wardrobe.