Brand FAQs — Mr. Ajay Kumar
Learn about our story, vision, craft, sustainability, and values behind the brand.
Who is the designer behind the brand?
Answer: Mr. Ajay Kumar, a graduate of NIFT New Delhi (class of 2003), brings deep menswear experience from brands like Peter England, Indigo Nation, and Blackberry’s. His eponymous luxury line reflects his design philosophy rooted in bold prints and modern Indian aesthetics.
What defines the brand’s design aesthetic?
Answer: The brand’s style is eclectic, flamboyant, and progressive—built on print-on-print maximalism, paradoxical tailoring, and modern symbolism. Collections reinvent India’s sartorial heritage via fabric innovation and unconventional aesthetics.
What does the brand’s vision represent?
Answer: We strive to create a modern Indian luxury brand grounded in heritage and tradition, yet innovative and global in reach—rooted in conscious craftsmanship and cultural consciousness.
How does sustainability play a role in your brand?
Answer: Sustainability is central—through engineered digital prints, zero-waste practices, fair wages, and collaborations with handloom artisans working in Rajasthan and West Bengal.
Which materials do you use to reflect Indian heritage?
Answer: We incorporate khadi wool, handloom cotton, mulmuslin, gold tissue silk and other traditional fabrics into modern silhouettes, fusing artisanal textures with contemporary tailoring.
Has the brand been featured in international runway shows?
Answer: Yes. From debuting at Lakmé Gen Next (2015-16) to showcasing at Harbin Fashion Week (China) where Ajay Kumar won ‘Designer of the Year 2018’, the brand continues to impress global audiences.
Which celebrities or media have featured the brand?
Answer: The brand has been featured in Vogue (India & China), GQ, Elle, Filmfare, Cosmopolitan, and worn by celebrities like Salman Khan, Ayushmann Khurrana, Hrithik Roshan, and more.
Where can I shop the brand’s collections?
Answer: You can shop online at MrAjayKumar.com or through select luxury multi-brand stores—such as Aza, NeelSutra, Vesimi (Dubai), and others across India and the Middle East.