MR. AJAY KUMAR X VINFAST CAR (VIETNAM)

When VinFast approached us, the synergy was instant.

Their VF series — futuristic, sculpted, and boldly innovative — aligned seamlessly with the spirit of our new collection, The Wild Monarch. Both worlds speak the same language: evolution, motion, and a certain fearless elegance.

The Wild Monarch is a collection that narrates a royal yet rebellious story, reflecting an aesthetic that is opulent, assertive, futuristic and edgy. Born to break patterns, much like VinFast redefining the future of mobility.

Edgy printed bombers, side striper pants, assertive and stylish suits and signature engineered shirts unfold in lush luminous printed fabrics and layered in signature print-on-print storytelling. And in a nod to our roots, we’ve revisited some of our most iconic, edgy pieces, reimagining them to create a fresh synergy between heritage and futurism.

Signature Monarch tones — vibrant orange, electric botanicals, hyper- saturated gradients — cut through the collection like a pulse. Couture meets velocity. Nature meets next-gen design. This isn’t fashion mirroring automotive engineering — it’s two worlds chasing the same horizon. The Wild Monarch x VinFast Where wings meet wheels. Where evolution becomes style.