Mr. Ajay Kumar Must-Buy x Cosmopolitan

As the world battles an unprecedented crisis, the Indian fashion industry is one of the many to take a serious hit. As orders come to an abrupt halt, many upstart labels, young designers and even established brands struggle to stay afloat. And because many of these labels employ Indian weavers and craftspeople, their livelihood and skills are under threat.

From this issue on, Cosmo India pledges to dedicate a special section to homegrown labels and products, curated by editor Nandini Bhalla. Whenever you decide to shop next, do consider one of these love-forever buys.