The excitement of Lakmé Fashion Week Winter/Festive 2017 saw a continued stir on Day Four at Johnnie Walker – The Journey show. The runway was ruled by very talented Gen Next designers, Asa Kazingmei, Abhishek Paatni and Ajay Kumar. The three very talented designers also presented a specially curated limited edition capsule collection inspired by Johnnie Walker’s

When it comes to the colourful fantasy of digital prints, Ajay Kumar is the master of the genre. For several seasons, ever since he made his debut at the Gen Next Lakmé Fashion Week Winter/Festive 2015 show with his men’s wear, he has been regaling fashion lovers with his extreme print techniques and design philosophy.

At the Lakmé Fashion Week Summer/Resort 2016 Ajay launched his women’s wear line. “This time at Lakmé fashion Week, we have been truly inspired to go beyond and create. My collection is not inspired, but is a reection of my thoughts-becoming conscious towards environment and society. It captures the story of fashion as a motivator of change from within oneself. This season’s collection has seen the use of natural fabrics, khadi and handloom fabrics developed through collaboration with various clusters across India.

This year the showcase is very special as one will witness a series of looks inspired by Johnnie Walker’s Striding man, and just the way the Striding Man narrates stories of personal progress my collection does the same.” said Ajay Kumar. The strong, bold, amboyant, intricate, vibrant, graphic, digital prints are the trademark of the label. Using hand woven and natural fabrics, Ajay has created show-stopping apparel that has appealed to the trendsetters in the country and abroad.

For Lakmé Fashion Week Winter/Festive 2017 Ajay’s ‘Bhu-Svah’ collection was inspired by the beauty, culture, ora, and fauna of India along with a deep fashion rising from within.

Original Link: Lakmé Fashion Week Winter/Festive 2017 Day 4: Amazing designs by Ajay Kumar