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Rig Veda, “Aquesthetic” by Ajay Kumar for his label ‘Mr. Ajay Kumar’

Art Meets Fashion At Ajay Kumar’s S/S’19 Showcase

February 1st, 2019
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“Art Meets Fashion” was a concept that was truly brought to life by the designers at the 2019 Lakmé Fashion Week. Inspired by the concept of Rig Veda, “Aquesthetic” by Ajay Kumar for his label ‘Mr. Ajay Kumar’, was a stunning fashion offering. The line featured a range of silhouettes, fusing class and flamboyance. 

Exploring the aesthetics of the aquatic body, the ensembles had a mélange of narrative prints, that added drama and pizzazz to the line. The juxtaposition of motifs of fish, corals, starfish, and paradise birds were visions of beauty.


Nautical elements were infused with miscellaneous stripes, chains, ropes and anchors to create a fashion fantasy. Reflecting the power and purity of the sea, handloom lightweight cottons, handloom silk linens, khaki wools and luxury cottons were smoothly blended with local digital prints.

Original link: Art Meets Fashion At Ajay Kumar’s S/S’19 Showcase

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